Welcome to Hadley Design, Social Media and Internet Marketing Firm Based in Portland, Oregon
By now, it’s obvious we are living in a new world. Businesses still buying huge yellow page advertisements have been noticing for a long time that customers aren’t just sitting by idly, reading your ad and calling for an appointment.
The effectiveness of the old methods of marketing and advertising are gone with the wind. Ask the direct mail marketers who continue to reach for a diminishing 1% response on direct mail marketing pieces.
Not only are external forms of advertisement not as effective as they once were, they’re heinously bad for the environment. They absorb and consume resources like a Chinese dam project. It’s no longer acceptable to generate 99% garbage for 1% response, not in the new economy, not for a diminishing return on investment, and not when there are alternative forms of marketing that build relationships and draw people to you rather than push them away.
That’s the advantage of social media and internet marketing. Internet marketing builds relationships first. It doesn’t ask you to pull out your wallet. It lets people get to know your business and interact with you on a more personal level, and provides value and benefit for those who are looking for the information you have. It seeks to give more than it receives. It’s built in the spirit of cooperation and not competition. And when your marketing appeals to the spirit of joy and abundance rather than scarcity and fear, you will create an affinity with your audience they will not soon forget.
If you need help setting up your online marketing platform (website, blog, custom social media profiles), getting them to the top of Google, managing content, or even if you want to chat about the new era of internet marketing, feel free to ask questions or comment below. We love hearing from you!
