Internet marketing firm Hadley Design Company recently announced it would no longer accept commissions for direct mail marketing campaigns. Instead, we are focusing our efforts on Social Media Marketing platforms.
According to the Kelsey Group, 83% of people first search online before purchasing a local service or product.
The writing is on the wall. The days of the Yellow Pages are numbered, both in terms of sustainability and being able to provide what consumers want. The same is true of newspaper advertisements.
Social media marketing allows consumers to find businesses quickly, in their geographic area, and often with peer reviews alongside listings. This is the expanded era of referral marketing. If you are interested in referral marketing and you have not begun exploring internet and social media marketing, NOW is the time.
There is an 18-24 month window of opportunity now before everyone and their mother’s uncle has jumped on the bandwagon. Now is the time to be ahead of the trend. This is an opportunity that comes around once in a lifetime.
Wouldn’t you love to give up that Yellow Pages ad once and for all and actually see a return on your investment?
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